Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP).
As per the latest research by Google, 87% of users never go to page 2 of searches. Hence, where a site ranks in a ‘search results page’ is essential for directing more traffic towards the site. Higher a website ranks in organic search results, greater are the chances that that site will be visited by a user.
Why you should invest in SEO:
Increase in Organic Traffic: Investing in SEO will result in better search engine rankings resulting in significant increase in organic traffic, which will help increase revenues. Since the organic traffic is ‘intent based’, it has a higher probability of conversion.
Cheaper than Traditional Advertising: Compared to the costs associated with other forms of online marketing such as PPC (pay per click) advertising, social media marketing, SEO does provide fairly good ROI. Organic SEO in many ways remains a bedrock of your online presence since it’s going to drive consistent traffic.
Increase in Brand Awareness: Your website is striving for the pole position, viz., at the top of the search results. Once the top position is gained and site gains authority and credibility additional exposure to your website results in more opportunity for potential customers to see your content and associate your brand.