Overview
Social Media Marketing Programs Usually Center On Efforts To Create Content That Attracts Attention And Encourages Readers To Share It With Their Social Networks. A Corporate Message Spreads From User To User And Presumably Resonates Because It Appears To Come From A Trusted, Third-Party Source, As Opposed To The Brand Or Company Itself. Hence, This Form Of Marketing Is Driven By Word-Of-Mouth, Meaning It Results In Earned Media Rather Than Paid Media
Social Media Marketing Is All About Building Relationships. But More Importantly, It Is About Building A Community Made Up Of Relationships With The Right People – Your Target Audience. Moreover, The Real Value In Social Media Comes From Solidifying Relationships With Those Members Of Your Target Audience Who Have The Most Reach And Influence.
Key Approach
- Defining The Goal
- Selecting The Target Audience
- Developing The Right Message
- Selecting The Right Channel
- Set-Up, Design And Develop The Channel
- Building A Community
- Content Distribution Strategy
- Engaging And Monitoring The Audience
- Measuring Performance
- Rinse & Repeat
Business Benefits
Establish A Brand And Raise Awareness: Since The Majority Of The Population Is Already Visiting Social Media Sites Like Facebook, Twitter And Youtube, Getting Your Brand Name All Over Those Networks Can Help Let People Know That You’re Around
Spy On The Competition: Follow Your Competitors On Twitter And Facebook And You’ll Be Able To See What They Have Up Their Sleeve
Pitch Products In A More Human, Interactive Way: Since People Visit Social Media Sites To Get Personal Rather ThanBe Bombarded With Ads, Discuss Your Business In A Fun Way And Engage Your Customers With Questions
Bring Attention To Your Products: Featuring A Product On A Social Media Site Is One Of The Fastest Ways To Bring Attention To It. Offer A Promotion Along With It For Your Online Community Members And Watch Your Sales Skyrocket
Increase Customer Loyalty And Trust: Speaking To Your Customers In A Personal Way Will Make Them Feel Like TheyAre Talking To A Friend, Not A Company
Listen To Your Customer’s Opinion: Social Media Sites Are An Awesome Way To See What Your Target Audience IsSaying About Your Company Or Your Products
Conduct Market Research: Listen To What Your Customers Say About Your Products And Track What Links They ClickOn And You’ll Begin To See What Your Customers Like And Respond To
Strengthen Customer Service: Social Media Networks Allow Your Company To Answer Your Customers’ Questions And Concerns Directly In A Timely Manner
Free Job Portal: Jobs Are Posted Every Minute On Social Networks Like Linkedin And Twitter Along With The Links Or Information You Need To Apply For Them
Establish Yourself As An Expert: Social Networks Allow You To Get Your Name Out To The World And Talk About Things That Matter To You
Share Information With Like-Minded Customer: Connect With Other Professionals In Your Field To Share Information
Reach Mobile: Many Active Social Media Users Are Constantly Plugged In Via Their Smartphones. It Is Ideal To Reach Them With Your Message When They Are On The Go