Overview
Search Engine Optimization (SEO) Which Is A Part Of The Broader Topic Of Search Engine Marketing (SEM), Refers To Techniques That Help Your Website Rank Higher In Organic (Or “Natural”) Search Results, Thus Making Your Website More Visible To People Who Are Looking For Your Product Or Service Via Search Engines.
So, Why Is It Important For Your Business Website To Be Listed On Search Engines? On Google Alone, There Are Over Billion Searches Conducted Every Second. Think About That. Every Second That Your Website Is Not Indexed On Google, You Are Potentially Missing Out On Hundreds, If Not Thousands Of Opportunities For Someone To Visit Your Website, Read Your Content, And Potentially Buy Your Product Or Service. Practicing Seo Basics, As Well As More Advanced Techniques After Those, Can Drastically Improve Your Website’s Ability To Rank In The Search Engines And Get Found By Your Potential
Customers.
Search Engine Optimization
- Business Research And Analysis
- Website Analysis
- Keyword Research And Analysis
- Competitor Research And Analysis
- Content Optimization
- On-Page Activities
- Sitemap Submission
- Rss Feed Inclusion
- Search Engine Submission
- Directory Submission
- Social Book Marking
- Press Release Submission
- Article Submission
- Assessment & Monitoring
- Serp Report
Business Benefits
Cost-Effective Customer Acquisition: There Is No Payment To The Search Engines For Being Indexed. This Is Important For High Volume, Low Intent Phrases Which Can Be Expensive In Paid-Search (E.G. ‘Car Insurance’)
Fixed Costs: The Cost Of SeoIs Relatively Fixed, Independent Of Click Volume. Effectively, The Cost Per Click From Seo Declines Through Time After Initial Optimisation Costs And Lower Ongoing Optimization Costs. Conversely, Paid-Search Is Essentially A Variable Cost
Brand Visibility: Think About That Search On ‘Car Insurance’. The Big Insurance Companies Are All Desperate To Make It Onto The First Page Of Google. The Ones That Didn’t Make It Either Need To Buy Ppc Ads To Be Seen, Which Is Expensive For Such A Competitive Search Query
Customer Acquisition – Targeted Prospects: Search Is Demand-Driven, So Anybody Referred From A Search Engine Is Hoping That Your Web Page Matches Their Search Query. If It Does, And You Show Them All The Information They Need To See, They May Well Become Your Next Customer
Focus On Web Standards / Accessibility: Designing A Website For Search Is An Exercise In Designing A Best Ractice Website. Search Engine Crawlers Notice Errors In Your Code, So Valid Code Is A Must For Seo
Repeat Business: Customers Referred From Search Engines Tend To Stick Around For Longer. Increase Customer Lifetime Revenues ViaSeo!
Focus On Unique Content: We Are Big Believers In Quality Content. Original Content. Google Loves It Too. And So Do Many Seo Experts – The General Advice These Days Is To Create Subject-Specific Content On Your Website, And ToCategorise And Label That Content In A Way That Will Deliver A Boost To Your Keyword Strategy
Credibility / Brand Perception: “Why Aren’t You In Google For ‘Car Insurance’”? Consumers Expect Big Brand Businesses To Be Prominently Placed In Google, So What Is The Effect If You Aren’t On The First Page Or Two?
Find-ability: Search Engines Allow You To Find Relevant Web Pages Even If You Only Remember Snippets Of Information. A Song Lyric, A Company Name, A Product Review, A Person…