Digital Marketing has become one of the most popular buzzwords the last couple of years. Everybody is talking about digital marketing and professionals praise it’s the way to grow an online business.
What is digital marketing? Digital marketing is a broad term that encapsulates all marketing channels and methods you can use to promote products or services on the Internet but also on electronic devices such as TVs, mobile phones and electronic billboards.
The main difference between digital marketing and traditional marketing is that digital marketing campaigns are executed exclusively through digital channels and this gives marketers more control, tools and data to analyze the effectiveness of a campaign.